Why Web Advertising?
How can Web Advertising help my Business?

• Web Advertising can bring thousands of visitors to your website all day and every day.
• Google, for example, gets more than 250 million searches a day - 3,000 every second! The Google Adwords advertising program alone give you instant access to these people (and more).
• Web Advertising is precisely controllable - no longer need you use a sledgehammer to crack a nut.

With traditional advertising and many forms of on-line advertising, ads are broadcast to a wide range of audiences. Web-search ads, however, are targeted to people's specific interests.

When a user enters a search query on (say) Google, they'll see the natural search results for that query, along with Adwords ads that are highly targeted to that search topic. These ads often appear in a yellow panel above the natural search results, and always make up the right hand panel (the highlighted red boxes above).

Thus the Adwords ads (in this case) are as relevant and useful as Google's search results. Your ads will reach users at the precise moment they are looking for your product or service (but only if you've set up your campaign correctly).

Web Advertising offers such a high degree of flexibility and control that it's an especially effective marketing tool for:

• Generating leads
• Generating sales and/or conversions
• Creating brand awareness
• Acquiring customers
• Identifying prospects
• Educating prospects