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Savings and Costs

With online advertising you can precisely control your advertising budget. But whether you are spending £1 a day or £100 a day on you campaign you obviously want to get the best return on your investment. Search Advertising is a fantastic mechanism for getting relevant customers to visit your site, but by it is fairly complex to use and mistakes can be costly...

Worthless Clicks

You pay for clicks. For example, with Google's Adwords, you decide on a series of words or phrases that are relevant to your ad. Google displays your ad when someone searches using one of those words or phrases, and if someone clicks on your ad - you pay. But that click may be from totally the wrong person. For example. You are selling used cars, and someone enters the search phrase "cars used for racing" - your are attracting the wrong person.

Google, and others, only makes money when your ad is clicked,
so the more enticing your ad the less they charge you

More Customers — Same Cost

Google, Bing and the others, rewards relevancy. Say your ad appears on the Google Search page 1000 times in a day. Google only makes money if someone clicks on your ad. So they are happier if your ad is clicked say 30 times rather than 10 times - consequently they reward you by charging you less per click! You could be paying far more for your click than you need. Google could be bringing you 100 customers a day rather than 30 - for the same money.

When we manage an account these are some of the many areas we address. We make your ads relevant and enticing. We will ensure you get the sales/leads/visitors you want at the lowest possible price.

What do we charge?

This very much depends on the level of service and size of your account. When we meet with you for the first free introductory meeting, we discuss all aspects of the proposed campaign(s) including my charges.

But we can assure you that:

• financially you will save you far more than we cost
• you will get a campaign that delivers for you
• you won't have spent countless hours setting up and monitoring your campaigns
• you will get documented results showing your ads (and our) performance.

And, heaven forbid, you think things aren't working for you, you can "sack" us at any time - we don't tie anyone into retainers or long term service agreements.